Esports activations include a sneaker collaboration with Team Vitality, becoming a technical sponsor for Team Heretics, as well as apparel provider for North and GrowUP Esports. In 2019, Adidas partnered with its first individual player, Tyler ‘Ninja’ Blevins.
Last updated: 17 August 2021Įsports Partnerships: Athletic apparel giant Adidas has found a new arena in which to battle its notorious rival, PUMA. Note: Esports apparel brands are listed in alphabetical order. To keep track of it all, ESI has compiled a guide of apparel and fashion brands in esports, to help you navigate the ever-growing collection of partners. There are also many smaller companies that are esports and gaming-first, that are growing along with the industry. Over the last 12 months in particular, there have been a variety of non-endemic apparel firms partnering with esports orgs to create a name in this new market, or indeed to expand existing offerings. It shouldn’t be surprising that apparel brands want to remain future-proof by reaching a younger demographic via competitive gaming. For the world’s most established sportswear brands - as well as select fashion houses - esports and gaming are now very much on the agenda.
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